Hug & Dorfmüller stages Kjus by night
Hug & Dorfmüller created a magazine for LK International designed to get retailers and partners excited about the new Kjus winter sports collection.
LK International invites you to Ispo with the large-format magazine Kjus 10. To get retailers and partners in the mood for the new Kjus winter sports collection, the night is staged. The ski slopes of the night are portrayed with shots of spotlight cones on snow-covered slopes, freshly and precisely groomed pistes or a poetic-looking ensemble of snow cannons.
The publication will be sent to dealers in a bandaged brochure format. A newspaper version is available at the trade fair stand. Full-page advertisements in trade journals and an outstanding trade fair appearance under the same motto ensure a uniform advertising presence.
Responsible at LK International: Daniel Schaffo (Marketing Manager), Silvia Huston (Project Manager). Responsible at Hug & Dorfmüller, Lucerne: Thomas Hug (Creative Direction), Christian Dorfmüller (Consulting), Robine Affentranger (Designer), Mario Mühlemann (Production). Text: Walter Kern. Product action and model photography: Syn für Gestaltung, Thomas Ulrich, Christoph Gramann Fotostudio. Skiers: Lucas Swieykowski, Anje Alme Gardli, Silje Ulrich, Tim Basil Stalder.
The publication will be sent to dealers in a bandaged brochure format. A newspaper version is available at the trade fair stand. Full-page advertisements in trade journals and an outstanding trade fair appearance under the same motto ensure a uniform advertising presence.
Responsible at LK International: Daniel Schaffo (Marketing Manager), Silvia Huston (Project Manager). Responsible at Hug & Dorfmüller, Lucerne: Thomas Hug (Creative Direction), Christian Dorfmüller (Consulting), Robine Affentranger (Designer), Mario Mühlemann (Production). Text: Walter Kern. Product action and model photography: Syn für Gestaltung, Thomas Ulrich, Christoph Gramann Fotostudio. Skiers: Lucas Swieykowski, Anje Alme Gardli, Silje Ulrich, Tim Basil Stalder.
