Hug & Dorfmüller: At the helm with Lucerne Regatta
The Lucerne Regatta will take place May 27–29 and will feature a host of innovations for the Lucerne regatta venue. Hug & Dorfmüller is responsible for the branding and promotional campaign.
The freshly built natural arena at the Rotsee is ready: a new rowing center, as well as a newly designed finish area are waiting for the international rowing elite to put this unique natural competition venue into operation. The brand identity of this traditional regatta was conceived and designed by the agency Hug & Dorfmüller.
The new logo stands for international diversity, team spirit and power, but also reflects elegance, experience and tradition - attributes that define the Lucerne Regatta. The campaign includes the naming, logo, event branding, posters and flyers, as well as digital media / Web.
Responsible at Lucerne Regatta: Andreas Bucher (President), Jörg Baumann. Responsible at Hug & Dorfmüller: Jeannette Dorfmüller (Project Management Signage), Sämi Roos (Art Director), Christian Dorfmüller, Thomas Hug.
