HTML Emails: See and Be Seen

E-Commerce II Email marketing in HTML format is more effective than plain-text messages. This was determined by the online advertising service provider DoubleClick.

Editorial - January 15, 2004

E-Commerce II Email marketing in HTML format is more successful than plain-text messages. This was determined by the online advertising service provider DoubleClick.It analyzed 2 billion emails: HTML messages with a sophisticated layout had a click-through rate of 14.4 %. Text-only messages achieved 4.3 %.

HTML Emails: See and Be Seen

E-Commerce II Email marketing in HTML format is more effective than plain-text messages. This was determined by the online advertising service provider DoubleClick.

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