Hopp Mars with Polo Hofer

 Thursday at 5.30 p.m. at Zurich's Stadelhofen: a truck drove up and unfolded a stage. Enter Polo Hofer: the dialect rock veteran presented his own version of a Euro 08 anthem and at the same time drummed up publicity for the Mars chocolate bar, which has been temporarily renamed "Hopp" in honor of the European Football Championship. "Hopp Schwyz" is also the name of the dialect bard's European Championship song. It is a new version of the classic song from 1984, which has been rewritten as a motivational song for our national team players. The passers-by at the spontaneous concert on Thursday evening may also have needed a motivational injection: they were happy to stop and listen to Polo. However, the Swiss flags distributed by the Mars advertising agency Wirz were only waved hesitantly - probably a consequence of the embarrassing loss against Germany on Wednesday evening. Mars now wants to give the fans new strength with the Hopp bar. Polo is going on a media tour with a VW bus in the shape of a bar. Incidentally, Mars has already undergone a temporary name change once before: during the 2006 World Cup, the bar was called "Believe".