Homage to the world format
The Berlin Art Library is showcasing a century of Swiss poster art
The Berlin Art Library presents a century of Swiss poster artThe Swiss Foreign Minister Joseph Deiss opens the exhibition "A century in world format - Swiss posters from 1900 to the present" at the Berlin Art Library on November 1. The exhibits come from the library's collection and are being presented to the public for the first time. "Since we bought the collection of the Swiss artist Bruno Margadant in 1988, we have wanted to set up a larger exhibition of Swiss posters," explains Anita Kühnel, curator of the exhibition. The focus is on the visual languages that were particularly influential for the Swiss poster and established its international reputation.
The exhibition will not only showcase creations in world format, as the title might suggest. In a technical sense, it is intended to refer to the world format used only in Switzerland, which was used in the period after the First World War until the end of the 1980s and was originally planned as the European standard format.
On the other hand, the world format stands for the level of Swiss poster creation. "While in many countries the poster language became trivialized after an initial heyday, in Switzerland the aspiration to bring the poster into public conversation as an art form was always present," comments Kühnel on the quality of Swiss exhibits. The APG played and continues to play an important role in this, she continues, describing it as an advocate for graphic designers, clients and the public.
The poster for the exhibition was created by Niklaus Troxler, who himself represents poster art in the exhibition alongside contemporaries such as Schraivogel and Staehelin. Works by Emil Cardinaux, Fritz Burger, Burkhard Mangold and Walter Koch date from the early days. Simone Keller
The exhibition will not only showcase creations in world format, as the title might suggest. In a technical sense, it is intended to refer to the world format used only in Switzerland, which was used in the period after the First World War until the end of the 1980s and was originally planned as the European standard format.
On the other hand, the world format stands for the level of Swiss poster creation. "While in many countries the poster language became trivialized after an initial heyday, in Switzerland the aspiration to bring the poster into public conversation as an art form was always present," comments Kühnel on the quality of Swiss exhibits. The APG played and continues to play an important role in this, she continues, describing it as an advocate for graphic designers, clients and the public.
The poster for the exhibition was created by Niklaus Troxler, who himself represents poster art in the exhibition alongside contemporaries such as Schraivogel and Staehelin. Works by Emil Cardinaux, Fritz Burger, Burkhard Mangold and Walter Koch date from the early days. Simone Keller
