Homberger Minet Brugger: working for terre des hommes against violence
Terre des hommes schweiz is sending out several strong signals against violence this fall. The fall campaign was designed by the Homberger Minet Brugger agency and addresses the issue against the backdrop of terre des hommes schweiz's many years of international involvement.
With the central message: "Take action against violence", the campaign will be used on billboards and in cinema commercials. Terre des hommes schweiz is also launching an action week in which young people can speak out against violence and take a stand.
The central subjects of the fall campaign were developed by Michèle Minet and Henri Homberger with Hans Peter Brugger in collaboration with Elke Fassbender from terre des hommes schweiz. On the one hand, the statement "Active against violence" stands for terre des hommes schweiz's long-term commitment to the prevention of violence with projects, actors and organizations on the ground in Africa and Latin America. On the other hand, it involves the donors. It refers to terre des hommes schweiz as an institution that has always been active against violence in the most diverse forms and manifestations, regardless of the current situation.
This is also the case with the campaign week this fall, which gives young people the opportunity to take a clear stand against violence and those who use violence with their own statements and actions. The logo for the "Young people against violence" campaign week was also created by Homberger Minet Brugger and expanded to include the double meaning "I against violence".
The campaign starts on October 7 on billboards and in cinemas. The mailing will be sent out on October 12. The campaign week takes place from October 26 to November 1.
Responsible at terre des hommes schweiz: Elke Fassbender (overall responsibility, fundraising, campaign coordination), Sylvia Valentin (coordination of campaign week, domestic projects). Responsible at Homberger Minet Brugger: Michèle Minet and Henri Homberger (design, art direction, conception and coordination, production), Hans Peter Brugger (conception, text), Katrin Haunreiter (photos).
The central subjects of the fall campaign were developed by Michèle Minet and Henri Homberger with Hans Peter Brugger in collaboration with Elke Fassbender from terre des hommes schweiz. On the one hand, the statement "Active against violence" stands for terre des hommes schweiz's long-term commitment to the prevention of violence with projects, actors and organizations on the ground in Africa and Latin America. On the other hand, it involves the donors. It refers to terre des hommes schweiz as an institution that has always been active against violence in the most diverse forms and manifestations, regardless of the current situation.
This is also the case with the campaign week this fall, which gives young people the opportunity to take a clear stand against violence and those who use violence with their own statements and actions. The logo for the "Young people against violence" campaign week was also created by Homberger Minet Brugger and expanded to include the double meaning "I against violence".
The campaign starts on October 7 on billboards and in cinemas. The mailing will be sent out on October 12. The campaign week takes place from October 26 to November 1.
Responsible at terre des hommes schweiz: Elke Fassbender (overall responsibility, fundraising, campaign coordination), Sylvia Valentin (coordination of campaign week, domestic projects). Responsible at Homberger Minet Brugger: Michèle Minet and Henri Homberger (design, art direction, conception and coordination, production), Hans Peter Brugger (conception, text), Katrin Haunreiter (photos).
