Hollystar: Bitch, Angel or Lover?

There is currently a lot going on in the new world of television and pay TV. One of the providers that was a major player in French-speaking Switzerland when people still wanted to rent DVD cassettes has not been intimidated by Bluewin TV's offensive for on-demand films, but has also countered with a large-scale campaign. However, DVD Fly has not only entrusted the agency Numéro 10 with a new advertising idea. Because the term "DVD" no longer comprehensively covers today's technologies, the agency was also allowed to develop a new naming and thus suitable branding. The new name is Hollystar. Strategist Gilles Aeby wants to bring the world of cinema into play. Cinema at home - with the Hollystar rental options. The newly christened brand is thus made up of the words Hollywood and Star - which is a pretty clever legal move. The graphic design of the logo is based on the old neon signs that adorned cinemas in the best days of film. Numéro 10 wants to make the name known with a competition - in keeping with the agency's style, of course, with a not entirely classic idea. This was launched with a
TV commercial. It plays with well-known film genres and their special characters. Bitch, Angel, Lover, Spy, Vampire, Killer: Which of these characters could Hollystar be?

On the website www.hollystar.ch There are various questions on the Hollystar website that also reveal Hollystar's extensive range. With a little luck, anyone who reveals the true identity of Hollystar can win 10,000 dollars. With this playful lure to the website, the user can finally find out that the newly strengthened rental company still has over 20,000 DVDs waiting to be rented, as well as films in Blue-Ray format. Thanks to a special deal with the post office, these are delivered overnight by the next morning if ordered by 7pm. Subscribers can also have 2500 attractive films delivered via streaming. pan