Mountain air makes you thirsty - and funny

 
Bier Lesch + Frei invite you to a cheerful mountain tour for Eichhof. 
The spring water from Pilatus has been responsible for the fine freshness of the beer specialties from the Eichhof brewery for almost 180 years. For almost three years now, this water has also been the means by which Switzerland's most important independent brewery has positioned itself in advertising. And for the past week, it has been dramatized in a new series of television commercials.gnarled, likeable charactersLesch + Frei, Zurich, tracked down two mountain people high in the Central Swiss Alps for the long-term commercial concept, who have remained lively all their lives thanks to Eichhof beer and the spring water from Pilatus. And despite their diligent fluid intake, they have retained a very dry sense of humor. Like the two constantly grumbling old men from the Muppet Show, these "Waldorf and Statler of the mountains" now stage the quality and freshness of Eichhof beers for a wide audience with small, subtle dialogs with each other or with astonished tourists from the valley. For CD Thomas Lüber, they are "two gnarled, likeable characters who stand out from the eternally young world of advertising blocks".
The witty duo with the stories written by mountain life was staged by Condor Films and director Thomas Dirnhofer von Begbie. The commercials can now be seen on German and Italian SRG channels, the main Swiss windows of German private channels as well as on 3+, TNC, Tele Ticino and in cinemas.   
Andreas Panzeri