Hofer Kommunikation wins the "Media Award, öga 2010" with Ricoter advertising
The «Media Award, öga 2010,» the first-ever communications award presented by the green industry, goes to Ricoter. The Swiss manufacturer of recycled garden products was honored for its exemplary market presence. The Bern-based agency Hofer Kommunikation is responsible for the advertising.
At the opening ceremony of this year's öga - the largest Swiss trade fair for the green sector - the Green Sector Communication Award was presented for the first time. The prize was initiated by the trade magazine Der Gartenbau from Solothurn and the publishing house Eugen Ulmer from Stuttgart. The aim of the new media award is to promote the quality of communication within the industry.
One of the reasons given by the jury for its decision was that the company's corporate philosophy is exemplary and stands out far beyond the country's borders. Ricoter's communications have been handled by Hofer Kommunikation, Bern, for over 20 years. In the current campaign, Graziella Rogers, until a few weeks ago the reigning Miss Earth Switzerland, represents the values of the manufacturer of recycled soil. She not only shares Ricoter's place of origin, Aarberg, but above all its commitment to greater sustainability.
One of the reasons given by the jury for its decision was that the company's corporate philosophy is exemplary and stands out far beyond the country's borders. Ricoter's communications have been handled by Hofer Kommunikation, Bern, for over 20 years. In the current campaign, Graziella Rogers, until a few weeks ago the reigning Miss Earth Switzerland, represents the values of the manufacturer of recycled soil. She not only shares Ricoter's place of origin, Aarberg, but above all its commitment to greater sustainability.
The poster campaign has already won APG's "Poster of the Week" award several times.
www.hoferkom.ch
www.hoferkom.ch
