High voltage speaks plain language for Acredis

The Zurich agency Hochspannung has developed a campaign for Acredis that illustrates how difficult the search for the right surgeon can be. Acredis offers help as an advice center for aesthetic and plastic surgery. However, the subject of the campaign is apparently too hot for some: the subjects were rejected by lifestyle magazine Gala. They carry headlines such as "We at Acredis tell you what some cosmetic surgeons prefer not to say" or "We at Acredis speak plainly when it comes to the quality of your cosmetic surgeon". The campaign has been running since October 2007 and, in addition to the advertisements and posters, various campaigns and a TV commercial are planned.