High-voltage: Campaign for apprenticeship portal
A campaign by the Zurich agency Hochspannung aims to raise awareness of the Toplehrstellen.ch apprenticeship portal for building services engineering professions.
The recruitment campaign for vocational apprenticeships in building technology has been running throughout Switzerland and in three languages since the beginning of May. With a TV spot tailored to the target group, the target group (13- to 16-year-old young people) is currently being invited throughout Switzerland, both on and offline, to visit the website Top-apprenticeships.ch to visit and learn about careers in building technology and open apprenticeships.
The campaign was created and implemented by Hochspannung. In a 30-second commercial, young people are seen passionately and skillfully "rocking out" in their free time. Correspondingly, at the end of the commercial follows the resolution "Our apprentices rock." The entire commercial also features the new quality label introduced last year, "We, the building technicians." Building services planners, plumbers, ventilation system engineers, plumbers and heating engineers have been united under this label since 2012.
The spot runs on MTV, Pro7, Joiz, RTL, RTL 2, Vox, Viva and online on Wilmaa, Zattoo and Teleboy, among others. Banners and various other online measures round off the integrated overall campaign.
Responsible at Suissetec: Hans-Peter Kaufmann (Director), Benjamin Mühlemann (Head of Communications), Natalie Aeschbacher (Web Manager/Project Manager), Marisa De Genua (Advertising/Communications Officer). Responsible for high voltage: Nicole Caviezel, Matthew Katumba, Lily Metzker, Sascha Pacino, Alex Taiganidis, Nadine Ticozzelli, Sarah Uhler. Film production: Panam Film.
