High-tension: Campaign for Big goes into the next round
The «Voting» advertising campaign, developed by the Zurich-based agency Hochspannung for the fashion store Big, is entering its second phase with a new theme.
To promote the newly arrived fall and winter collection, a new subject dramatizes the reality of non-stop style assessment in Zurich's everyday life. Whether in the club, on the street or at the security check at the airport: top marks for look and outfit are practically mandatory in every situation in Zurich.
The new motif can now be seen on billboards, in advertisements and at POS in and around Zurich.
Responsible at Hochspannung Werbeagentur Zurich: Tom Fäh, Marco Huber, Matthew Katumba, Julian Murer, Elisa Stahel, Alex Taiganidis, Angela van der Sman. Photographer: Pierre-Luigi Macor. Responsible at Big: Sylvie Gablinger, Silvia Klein.
