High Voltage: "I bike Züri
Since May 2011, a poster campaign in the city of Zurich has been inviting residents to to get around more by bike. Under the motto "From Zurich to Zurich the right way", the Zurich advertising agency Hochspannung created a key visual that shows cyclists as they are often seen in Zurich: With one trouser leg rolled up.
The campaign is intended to show that the bicycle is the right means of transportation for everyone in the city and has also created its own cool style. Whether lawyer, banker, student or artist, the slogan "I bike Züri" applies to everyone. The aim of the campaign is to make Zurich residents want to switch to bicycles and to raise general awareness of the variety and peculiarities of means of transport.
The poster campaign was created and implemented by the Zurich advertising agency Hochspannung. The models were found through street casting and photographed by Zurich photographer Katharina Lüscher. The campaign has been running since the beginning of May 2011 and can be seen throughout the city of Zurich.
Responsible at Hochspannung Zurich: Tom Fäh, Marco Huber, Matthew Katumba,
Julian Murer, Elisa Stahel, Alex Taiganidis, Angela Van der Sman. Photographer: Katharina Lüscher.
