High voltage: Life is a catwalk
Die Zürcher Agentur Hochspannung hat eine Kampagne für Big entwickelt. Das Slogan für die Werbemittel lautet: «Das Leben ist ein Laufsteg».
The aim of the campaign is to establish Big as a fashion store that carries collections that make you look good on the streets. The advertising media are posters, cinema slides and an e-board. They are used in the city of Zurich and the surrounding area. Various campaigns and guerrilla measures under the same motto are being planned and will attract attention at various locations in the city of Zurich during the summer.
Responsible at Big: Sylvie Gablinger. Responsible for high voltage: Tom Fäh, Noemi Fraefel, Stefanie Fricker, Marco Huber, Matthew Katumba, Alex Taiganidis.
Responsible at Big: Sylvie Gablinger. Responsible for high voltage: Tom Fäh, Noemi Fraefel, Stefanie Fricker, Marco Huber, Matthew Katumba, Alex Taiganidis.
