High voltage: Bösch O. wanted, Peugeot found
With its new business-to-business campaign for Search.ch, the advertising agency Hochspannung demonstrates how banners work on the search and information platform.
With the business-to-business campaign for Search.ch, the advertising agency Hochspannung shows how banners work on the search and information platform: If someone searches for Bösch O., they unexpectedly become interested in a new Peugeot car thanks to the banner. If they search for the Gornergrat, a banner will take them to Cornercard. And when he searches for the keyword Euro, he is confronted with a banner from Swiss. The campaign with the slogan "Start bannering" has been running in specialist magazines and newspapers since March and is constantly being supplemented with new subjects.
Responsible at Räber Information Management GmbH (Search.ch):
Rafael Azzati, Sandra Wüest. Responsible at Hochspannung: Matthew Katumba, Alex Taiganidis, Tom Fäh, Oliver Burger, Marco Huber.
Responsible at Räber Information Management GmbH (Search.ch):
Rafael Azzati, Sandra Wüest. Responsible at Hochspannung: Matthew Katumba, Alex Taiganidis, Tom Fäh, Oliver Burger, Marco Huber.
