Hipeak BTL: Guerrilla campaign at Zurich's Bellevue for Mexx
Hipeak BTL has launched a promotional campaign to celebrate the opening of a new Mexx boutique. To celebrate the opening of its fifteenth boutique in Switzerland, Hipeak BTL put the «smartness» of Zurich women to the test for Mexx: On a Thursday evening, female passersby had the chance to take part in the Mexx Competition.
The participants had two minutes to run across Bellevue and find the necessary letters and arrange them correctly, which was no easy task due to the many passers-by. The winners were rewarded with a CHF 400 shopping voucher.
A video of the campaign is being used by Mexx to communicate the message of smart fashion and smart customers on social media channels.
The campaign was planned and implemented by Zurich-based below-the-line agency Hipeak BTL.
Responsible at Mexx Switzerland: Roy Mor (Country Manager). Responsible at Hipeak BTL: Daniel Rasumowsky (Managing Partner), Oliver Scherrer (Project Manager); Video Production: CorpMedia, Timo Wäschle (Moderation), Lars Baderscher (Editing).
