Sense with sense

Books&more We love to laugh. That’s what advertisers count on: Humor and subtle meaning have a stronger impact than facts, facts, facts.

We like to laugh. That's what advertisers count on:
Humor and subtlety are more effective than facts, facts, facts. But
It's not quite that simple, clearly ambiguous and ambiguous
to text clearly. Andreas Rother, communications researcher and author
for comedies like "Was guckst du?" and "Ohne Worte", knows what he's talking about.
writes: The line between flat and leaf shot is fluid. In
"Everyone will buy that!" he shows all the ways of ambiguity
explains their strengths and weaknesses.
> Everyone will buy it by Andreas Rother. Redline Wirtschaft, Frankfurt a.M. 2005. 200 pages, Fr. 31.70.

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