Cry for help against hunger

Caritas fundraising campaign against hunger. This is the number one cause of death in poor countries. There are various methods of encouraging people to donate. Advertising with children is known to be very well received, because children arouse emotions and give aid projects a face. However, criticism is often voiced that children are inappropriately instrumentalized for advertising purposes. Nevertheless, since mid-November, the Caritas aid organization has been using children as the subject of its "Caritas Christmas Collection 2006". This is not because children, as a matter of principle, keep donors' wallets loose. With this year's Christmas collection, Caritas Switzerland wants to draw attention to the daily scandal of global hunger. In the campaign, Caritas shows a child with an empty plate. Placed over the empty plate, the message reads: "Every day, 18,000 children die of NOTHING." By using the word NOTHING, Caritas wants to address the issue of starvation and exacerbate the problem of malnutrition. This is because the high child mortality rate in poor countries is not caused by disease, as is usually assumed, but by hunger. Having nothing to eat costs more young people their lives than the diseases malaria, tuberculosis and Aids put together.
With the claim "No one should go hungry", Caritas appeals for the right to food. Caritas helps to fight hunger in over 100 projects. The traditional collection goes to people in Africa, Asia and Latin America. The campaign is advertised with F12 posters, advertisements, mailings and unaddressed direct mail. The campaign was visually realized by the advertising agency Spinas|Gemperle.
With Caritas and Terre des hommes (s
hee As white as never before
), two aid organizations are advertising for children in need. The only question is which campaign will ultimately be better received by donors - the empty poster or the empty plate. Christian Lüscher