Help, I'm creative

Caught my attention: «Tatüüü, Tataaa … If you don’t grab it right now, there’s no helping you later!»

Alcohol "Tatüüü, Tataaa ... If you don't grab it now, you won't be able to help yourself later!" This announcement promotes the immediate purchase of a limited edition of Sierra Tequila Silver in a fun promotional box. Packed in a red case labeled "First Aid" are also a set of teeth, salt shaker, drinking cup and other ingredients for enjoying the Mexican firewater in style. There's nothing disreputable about it, because if you don't need new dentures, you can enjoy the tequila when you really need first aid. However, this ad can no longer be viewed soberly if the headline is included in the creative assessment. "Immediate action at the scene of the accident!", the headline entices. Accident and alcohol? That evokes associations. Countless people have already died on the road - "Tatüüü, Tataaa ..." - despite first aid because of a tequila. Advertising for alcoholic beverages is currently a hot political topic. Unfortunately, this advertisement is unable to promote a creative or even intelligent approach to this problem.
(pan)

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