High heels with real paradise fish

Using an absurd product, the new campaign of the Swiss Market and Social Research Association (vsms) explains the personal benefits of market research and aims to motivate the Swiss population to participate in surveys.

"Your opinion has a say"

The association is thus launching the fourth flight of its "Your opinion matters" awareness campaign. The previous campaigns (2012 - 2016) were already very successful in achieving the goal of increasing awareness and familiarity: "Active requests for participation at the office and measurements of success confirm that the campaign and the message are well received. Only through active communication can the benefits of market and social research be demonstrated and the willingness to participate in surveys be kept high," says Susan Shaw, President of vsms.

Conveying benefits even more pointedly

The new campaign aims to convey this benefit even more pointedly. The motif will be published in various Swiss daily and Sunday newspapers and on eBoards and accompanying online measures. For example on the official website of the campaign.