Here come the Lölis
The Vienna-based agency Demner, Merlicek & Bergmann created the Löli family for Media Markt Switzerland.
The Löli family, the heroes of the new campaign, find a new Media Markt store right on their doorstep. That's lucky, because the family seems a bit retarded, to say the least, when it comes to the technical state of consumer electronics. In other respects, too, the four are more reminiscent of the Flodders from Holland than of an average Swiss family.
At the end of each episode with the idiosyncratic family, it's no longer "I'm not stupid after all", but of course "I'm not a lion after all".
The campaign kicks off with an Establisher film that presents the Löli family and all their Swiss quirks. This is followed by further episodes in which the Lölis get to know the online store or Media Markt's services. The campaign, conceived by Demner, Merlicek & Bergmann, was filmed by Rosas & Co in Switzerland, directed by Claas Ortmann. (hae/pd)
