Heye DDB Health Zurich with crossbow for Pfizer

Heye DDB Health Zurich has developed a campaign for the drug Caduet, which is also effective against slightly elevated cholesterol and blood pressure. This effect is symbolized in the ad motif by a crossbow with two arrows, according to a press release issued on Thursday.with the ads currently being placed in Swiss pharmaceutical media, Pfizer is clearly deviating from the international campaign in Switzerland. This places the cardiovascular risk patient in the foreground and thus focuses less on the product benefits.
The campaign shows how international messages can also be implemented regionally if required, said Bernd Hofmann, Managing Director of Heye DDB Health, in the communiqué.