Heusser Communicates for Nestlé
The Zurich-based design and communications agency Heusser Communicates has developed a portfolio for Nestlé Professional that outlines how «Nutrition, Health, and Wellness (NHW)» should be communicated and implemented worldwide. The strategy, communication, and training models of the «NutriPro» label are presented, along with templates for communication materials such as magazines and consumer information.
The manuals are sent out in a black folder. The visual concept and reader guidance are similar to the presentation of a complete menu in a restaurant.
Responsible at Nestlé Professional, Vevey: Sascha Türler, Nutrition, Health & Wellness Manager/Nutritionist. Responsible at Heusser Communicates, Zurich: Thomas Heusser (consulting, creative direction), Gina Orsatti (art direction), Benjamin Barmettler (graphics/layout/illustration/image editing/realization).
Responsible at Nestlé Professional, Vevey: Sascha Türler, Nutrition, Health & Wellness Manager/Nutritionist. Responsible at Heusser Communicates, Zurich: Thomas Heusser (consulting, creative direction), Gina Orsatti (art direction), Benjamin Barmettler (graphics/layout/illustration/image editing/realization).
