Hesskisssulzersutter: Subject realized for Swiss Alpine Club

The Hesskisssulzersutter agency has developed a campaign for the Swiss Alpine Club that promotes some of the smaller, lesser-known mountain huts.

For the next two weeks, oversized signposts in Switzerland's largest cities will be urging people to set off immediately. The highly visible signs will be located in the busy main train stations.
Responsible at Hesskisssulzersutter: Oliver Schneider (CD), Meo Giger and Marion Kähler (graphics), Dieter Boller (text) and Barbara Kummer and Nathalie Zeller (consulting). Responsible at the Swiss Alpine Club: Bruno Lüthi (Head of Hut Marketing).
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