Hesskisssulzersutter: "Red rocks!"
After wearing orange and black away jerseys, respectively, in recent seasons, FC Zurich will strike fear into the hearts of opponents in red away jerseys during the 2012/2013 season. The team is going all in on the color red.
To introduce this new «Away Color» to the fans, Hesskisssuzersutter—FCZ’s long-standing agency—has developed a campaign. Heliane Canepa, the red-haired wife of the president and an FCZ icon, presents the new red jersey against a red background. And, of course, the typography and logo are red as well.
The new red jerseys are expected to be available starting with the first home game at the FCZ Fan Shop and the FCZ Online Shop.
Responsible at Hesskisssulzersutter: Tamás Kiss (Creative Director), Torsten Schallmaier (Copywriter), Manuel Bächler (Art Director), Denise Paluselli, and Lars Bo Müller (Consultants). Photo: Jonathan Heyer. Responsible at FCZ: Ancillo Canepa (President), Christian Müller (Head of Marketing).
