Hesskisssulzersutter threatens "life sentence!" for FCZ
In the middle of the hot championship phase, FC Zurich launched the sale of season tickets for the coming season on Sunday. The provocative headline on the posters, which were designed by the Hesskisssulzersutter agency, reads "Lifelong".
The FCZ fan veteran "Wädi" takes center stage on the posters. He is intended to encourage Zurich football fans to buy a season ticket. The special feature of the campaign: for the first time, all purchasers of the 2011/2012 season ticket have the chance to win a lifetime Letzigrund season ticket - the "subscription for life".
Responsible at Hesskisssulzersutter: Oliver Schneider (Creative Director), Dieter Boller (Text), Manuel Bächler (Art Director), Stephan Huber, Nathalie Zeller (Consulting). Portrait picture: Jonathan Heyer. Responsible at FCZ: Ancillo Canepa (President) and Christian Müller (Head of Marketing).
