Hesskisssulzersuter rolls his eyes at Ammann Optik

Mit Anzeigen und Aussenplakaten am POS hat Hesskisssulzersuter Sehschwächen inszeniert, um so die Kunden für einen Sehtest bei Amman Optik zu motivieren.

You pass an eye test if you can read twisted letters correctly. In everyday life, however, the letters are never actually twisted. But they dance around in front of your eyes or you can no longer recognize every single one so precisely. Or they are simply printed too small. Hesskisssulzersuter has staged these weaknesses on the new subjects for Amman Optik.
Responsible at Ammann Optics: Philip Ammann, owner. Responsible at Hesskisssulzersuter: Thomas Ammann (Creative Direction, Text), Florian Bachofen (Art Direction), Lars Bo Müller (Consulting).

1292852089_img101210_amman2
1292852089_img101210_ammann3
img101210_ammann4

More articles on the topic