"Here we are"
Under the headline «Here we are,» Tamedia Advertising’s launch campaign kicked off on Thursday evening. The campaign’s motif—the torch—symbolizes Tamedia’s goal of providing guidance to its customers.
To mark its debut as the new, central advertising market organization of Switzerland's largest private media group, Tamedia Advertising launches an expressive launch campaign under the headline "Here we are".
The campaign presents itself entirely in the style of the new brand identity by Tamedia. The subjects show atmospheric images of Lake Geneva, the metropolitan areas of Bern and Zurich, and rural surroundings. The focus is always on a person proudly holding a torch aloft, looking to the future.
"We now get to feel the much faster, so we know what is no longer in demand and can adapt." (Christoph Tonini, CEO Tamedia)
The images convey the spirit of optimism with which Tamedia Advertising is now offering centralized, cross-lingual and cross-platform communication solutions from a single source. The torch symbolizes Tamedia's claim to provide orientation and to offer its customers an overview, classification and selection in a complex world.
https://www.youtube.com/watch?v=WryLkvedVf4
The print ads of the launch campaign are accompanied by online banners showing the four subjects in moving images. The campaign was developed by Tamedia with the Zurich agency Made Identity, which was also responsible for the conception of Tamedia's new brand identity.
"We were previously organizationally incapable of making a total offer to a customer within 24 hours. That's different now!" (Christoph Tonini, CEO Tamedia)
Responsible at Tamedia: Annina Flückiger (Chief Ad Marketing and Sales Support); Selina Egger (Project Manager Ad Marketing). Responsible at Made Identity: Georg Gadient (text and consulting); Christoph Elhardt (project management); Adrian Glatthorn and Alexander Weis (design). Responsible photography: Yves Bachmann.
