Outstanding dissertations wanted
EMAC and McKinsey are accepting submissions for the 2015 Marketing Dissertation Award. Applications will be accepted until January 31, 2015.
Doctoral students who are completing a dissertation on a marketing topic this year have until January 31 to apply for the EMAC McKinsey Marketing Dissertation Award 2015. The prize will be awarded for the seventh time this year. The competition is under Marketing-dissertation-award.eu open to all students who are doing a doctorate on a marketing topic at a university in Europe, the Middle East or Africa.
The top three winners will receive cash prizes worth 7,000, 3,000 and 1,000 euros. They will be invited to the final at the international EMAC conference in Leuven (Belgium) in May 2015. There they will present their work to a jury of EMAC professors and marketing experts from McKinsey. Selection criteria include the degree of innovation, practical relevance and conceptual strength of the work.
Ezgi Akpinar received the 2014 award for her doctorate at Erasmus University in the Netherlands. In her doctoral thesis, she dealt with the drivers of valuable virality, i.e. the question of how viral content in social media can actually have a positive impact on brand awareness or brand recognition.
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