Henniez: Younger than ever at 110 years old
In 2015, Henniez is celebrating its 110th anniversary. To mark the occasion, the traditional Swiss mineral water brand is not only debuting a new glass bottle but is also giving itself a visual makeover with the help of M&C Saatchi.
From now on, the 100cl glass bottle of Henniez presents itself in a new design. In keeping with the brand's unmistakable style, the Swiss mineral water icon is now even slimmer, more modern, and simpler. The shape of the new bottle was realized internally with the manufacturer.
The new bottle is 32 grams lighter than its predecessor (580 instead of 612 grams), requires fewer resources in production and is easier to stack, which will reduce the number of transport movements during distribution. The high quality of the glass should also increase the number of filling cycles for each bottle. This measure is expected to reduce the carbon footprint by 90 tons of CO2 per million bottles filled and nine tons of CO2 per million bottles transported, according to a press release.
The brand has every reason to celebrate: last December, the mineral water welcomed its 10,000th customer. Facebook-In 2015, the brand celebrates its 110th anniversary. But that's not all: the brand is also giving itself a visual makeover and is appearing in the anniversary year with a new Website and in a fresh look. The Geneva agency M&C Saatchi is responsible for these measures. (hae/pd)
