Helsana and Rivella give away money for insurance premiums

In keeping with its own motto "healthy ideas", health insurer Helsana is launching a new advertising campaign and, together with Rivella grün, will be giving away 2,500 francs five times a week from August 7 to November 12, 2006. The total amount of the raffle is 175,000 francs and the prize is intended, for example, "to pay the health insurance premium", as Rivella writes in a press release. The partnership with Rivella is obvious, as Rivella sees itself as a "wholesome" drink, according to the press release, and here's how it works: all Rivella green labels and 1.5 million placemats in the catering trade contain participation codes that can be sent in by post or text message. Anyone can take part. Rivella's catering and retail customers also have the chance to win five times 2,500 francs in a special prize draw. With 1.8 million insured persons, Helsana is the leading health insurer in Switzerland