Hella Studio launches sham bureaucratic alternative for Till Könneker

Till Könneker, a Bernese maker with Musk's output, wants to Enabling Office (AFE), which is to find alternative forms of cultural funding and offer creative artists an uncomplicated financing alternative. The Office for the Future (AFZ), which has already been researching contemporary issues for several years, and the AFE are to work together under the umbrella of the Office of the Offices, which is also to be newly launched, the OFFICIAL'S OFFICEThe new system will be used to achieve apparent bureaucratic flights of fancy.

For Könneker, Hella Studio brought AFE and AMTAMTAMT up to launch level conceptually, visually and textually. The task was to reconcile the many ideas, starting with the naming and ending with a set of graphic design elements:

Bitmap fonts, icons and images shredded by a dither effect allow to communicate the whole family of the new offices in a concise brand system with maximum flexibility. Thus, Hella Studio was not only able to develop vessels for the first media campaigns such as the video campaign "Einfach ist das Künstlerleben" or the non-game on the AMTAMTAMT homepage, but also to lay the foundation for a sustainable and coherent brand communication.

Responsible at AFE: Till Könneker (Initiator). Responsible at Hella Studio: Joëlle Lehmann, Kasper Kobel (concept and design), Daniel Lerch (text, concept and technical implementation).