Hej for Swica: An annual report can also look like this
In Swica Insurance’s new online report, Hej shows that a year-in-review doesn’t always have to consist solely of dry statistics. Poet and slam artist Kilian Ziegler is also on board.
For the Swica Online Report Hej and Filmgerberei have produced a cinematic review of the year in which the healthcare organization faces critical and humorous questions from Swiss slam poet Kilian Ziegler. In the just published online report, the well-known slam poet confronts Swica CEO Reto Dahinden, Chairman of the Board Carlo Conti and other internal and external experts with common prejudices about health insurance.
They take the opportunity to report on the past fiscal year, their activities, their field of research or innovations. The result is a short film shot at the headquarters in Winterthur. Since 2017, the insurance company has consistently focused its annual reporting on the online report and, since 2020, on the medium of film to report on the highlights of the financial year.
Responsible at Swica: Silvia Schnidrig (Head of Corporate Communications), Alexandra Sasidharan-Scherrer (Project Management). Responsible at Hej: Nina Marti (project management, consulting), Helm Pfohl (creative direction), Selina Theiler (art direction, design). Spoken Word Poet: Kilian Ziegler. Film production: Filmgerberei: Flavio Gerber (direction), Susanne Bucher (production), Lorenz Huber (camera). Flo Hinder (sound). Oliver Muff (lighting). Gianni Forteleoni (dramaturgy/editing), Silvan Wacker (postproduction), Unsere Farben / Jürgen Kupka (grading). Coding: Gridonic, Gaby Jenni (UX Consultant).
