Hot Chestnuts
Direct Marketing: As part of its self-promotion efforts, Swiss Post’s Advertising Agencies Consulting department organizes agency-specific initiatives twice a year. In a guerrilla marketing campaign, Swiss Post employees visited advertising agencies this time with a mobile chestnut stand.
Direct Marketing: Swiss Post’s Advertising Agencies Consulting department organizes agency-specific initiatives twice a year as part of its self-promotion efforts. In a guerrilla marketing campaign, Swiss Post employees visited advertising agencies this time with a mobile chestnut stand, in keeping with the season and the occasion. Swiss Post believes that chestnuts are considered very healthy and are therefore the ideal snack for stressed-out advertising professionals. A total of 15 Zurich advertising agencies were visited, and a chestnut stand was set up on short notice in front of each one. The 30-year-old charcoal-fired chestnut roaster was fired up, chestnuts were roasted with plenty of patience and care, and then handed out for an hour. The agency employees were thrilled: 70 kilograms of chestnuts, 150 contacts, and 4 burned fingers are the results of this extraordinary Swiss Post campaign.
