"Hot airitis" becomes poster of the week
The latest advertising poster from health insurer ÖKK was selected as «Poster of the Week» in the APG competition. The campaign, titled «Hot Airitis» and developed by Advico Young & Rubicam, received over 44 percent of the votes in the online poll.
The current advertising poster of the health insurer ÖKK was voted "Poster of the Week" in the APG competition in the first week of March. The subject, "Heisse Luftitis - eine Krankheit, die es bei uns nicht gibt" ("Hot airitis - an illness that doesn't exist here"), developed by the Zurich advertising agency Advico Young & Rubicam, received over 44 percent of the votes in an Internet poll. With the award, the poster is automatically entered into APG's annual "Poster of the Year" prize draw.
