Secretly taking longer vacations: Farner develops filters for Kuoni
Soon, those eager for a vacation will have to head back home to their home offices. To help make this a little more entertaining, Kuoni, Farner Consulting, and DU DA Group developed the «Pretend-to-work-at-home-while-still-away» camera filter. With it, travelers can extend their vacations unnoticed, even when they have to participate in video calls.
Thanks to the filter, every vacation spot in the background in Office video meetings looks like an artificially superimposed image. If you need to relax a little longer, simply install it on your laptop. It works in any standard video chat software and generates a silhouette-like "flicker contour" around the user. The real background of the vacation destination thus immediately appears fake, like the popular photo backgrounds that can be selected on Teams, Zoom or Skype. For example, the beach a few meters away or the Matterhorn look to colleagues and the boss like artificially superimposed images that we know from the home office thanks to the fake flicker contour.
If travelers follow a few simple rules, which Kuoni explains in an accompanying video, nothing stands in the way of extending their vacation. Of course, you still have to take part in the video call.
At https://www.kuoni.ch/stay-away-filter/, the pretend-to-work-at-home-while-still-away filter can be downloaded:
Responsible at Kuoni/DER Touristik Suisse: Nadia Peter (Head of B2C Marketing), Heidi Raff (Creative Director), Markus Flick (Communication Manager). Responsible at Farner: Philipp Skrabal, Jill-Nadine Reuvener, Jan Walser, Kurt Rossi, Alyssia Kugler. Responsible at DU DA Group: Marc van Nuffel, Till Hagger. Responsible at WirzFraefelPaal Productions: Stefan Fraefel, Rahel Schneebeli, Adrian Wisard.
