Home Zurich wins the energy drink Go as a customer
Heimat Zürich is delighted about sustainable energy from the fridge. And even more about being able to accompany the next new brand on its market launch with the new energy drink Go.
In the crowded energy drink market, Go stands out with product features that reflect the spirit of the times: With energy from the green coffee bean, Go delivers natural energy for longer staying power. Two flavors (Cranberry-Raspberry and Lemon-Lime) refresh without artificial flavors or preservatives.
Heimat Zürich is responsible for the entire communications launch, from strategic positioning to campaign implementation.
A website has already been implemented as a first measure. The infinite website Go-energydrink.com activates the claim "Naturally last longer with Go" for the first time by enabling visitors with sufficient energy to scroll forever. Further measures will follow soon.
