Home: New Swisscom campaign
In a new campaign, Heimat shows that at Swisscom, entertainment is tailored to the customer. And that the company supports the Swiss national ski team.
The hook is the seamless transition of the TV experience from TV screen to tablet and smartphone. Because with Swisscom TV 2.0, viewers can take the current program with them wherever they go. The campaign was creatively implemented by Swisscom's lead agency Heimat. To coincide with the start of this year's ski racing season, Lara Gut embarks on what is probably the most unusual run of her life. As a TV commercial, this race is also the core of the campaign.
https://www.youtube.com/watch?v=RZUdV8mhdDo
The campaign is told in several phases: At the beginning, the press reported on a new, mysterious coach of the Swiss national ski team and raised questions about his unusual training methods. This was followed by several online films in which the coach and his methods were presented in a humorous way. With Far Eastern rigor, he prepares the athletes to be ready for every conceivable TV usage situation. In addition to Lara Gut, other prominent members of the Swiss ski team also make an appearance.
https://www.youtube.com/watch?v=_eDhRsDuQug
The TV commercial has been running on all high-reach channels in Switzerland since November 7 and is integrated into extensive poster, print, online, social media, press, sponsoring, event and store measures. Markenfilm is responsible for the film production, Mediaschneider is the media agency, Coundco is the online agency, Emoticom is the web agency and Rod is the PR agency.
