Heads with new umbrella campaign for Ringier magazines

Celebrities and products: This is what the readers of Ringier magazines are interested in. Heads Corporate Communications is putting this into practice in a new umbrella campaign with cheeky promises such as "L'Oreal Giliéron". Schweizer Illustrierte, SI Style, GlücksPost, Bolero and Goal are an attractive advertising environment, according to the Heads press release. In the new advertising campaign, Heads illustrates the advertising impact of ads in Ringier magazines with Freudian slips from readers: "Dolce and Cabanas" play the most beautiful football, the Queengemahl mutates into "Prince Philips" and "L'Oreal Giliéron" is considered the most beautiful of all misses. The trade press campaign runs from mid-August to December 2007.
Client: Ringier Magazines; Beniamino Esposito, Head of Advertising Market; Franziska Schmid, Head of Advertising. Agency: Heads Corporate Communication AG BSW; Creative Direction: Marco Simonetti; Text: Ralph Hermann; Graphics: Donovan Szypura; Consulting: Ralph Hermann, Nadia Francioso. Photos: Tom Haller. Styling: Mirjam Kaeser. Casting: Nadja Putzi.