Heads delivers internal branding for GM Suisse

The Zurich agency Heads is supporting General Motors Suisse in its efforts to deepen the relationship between employees and retail partners. The measures are intended as an incentive to work together to make the Saab, Opel and Chevrolet product portfolio a success. The internal branding developed by Heads includes the magazine "Speed&Spirit". It informs readers four times a year about goals, challenges and opportunities in market development. In late fall 2005, Heads created the motto "Together. Move. Win.". According to the communiqué, retailers and employees successfully implemented it in the first half of 2006. After years of declining sales, GM Suisse regained market share in the first half of the year.