Headlines for the head

There are many over-the-counter medications for that awful headache. But not all of them have such funny ads.

Pharmaceutical remedy for the nasty pain in the head
There are many. But only a few are as reliable and
fast as Algifor-L, claims a witty new campaign for the
successful Vifor product. To increase awareness of the product, the
Matter & Partner, the agency commissioned to develop the product, focused on the
To the point, or more precisely: to the headline. The question now is what
faster and more effectively: the stimulating headlines or the
the painkiller? We are eagerly awaiting the sales curve.

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