Head for the Ass
Advico Young & Rubicam satirizes the latest technologies for Head.
Your grandfather would have called them a banal pair of suspenders. But many a fashionable autumn has passed since such straps were worn to stabilize pants. Save Ass Technology (Trade Mark) is therefore the name of Head's latest innovation for freestyle skiers and snowboarders. The global brand is responding to the risk of baggy-style pants slipping down when you want to take off explosively with the new Head boards. In such a case, Save Ass reliably stabilizes the position of the trousers. Head launched the technology at Freestyle.ch, the event on Zurich's Landiwiese. If you stand out as a manufacturer here, you won't be overlooked on the slopes in winter either. AY&R ensures this. The agency advertises the suspenders as if they were a serious innovation: with a product video shot in typical industry style with all the serious ingredients. pan
If you're not using Save Ass Technology from Head, you can quickly get a red head.
The new fashion was accepted very quickly at Freestyle.ch. The sequel now follows on YouTube.
