Havas demonstrates Credit Suisse's commitment to young footballers

Since 1993, Credit Suisse has been the main sponsor of the Swiss Football Association and a partner of all junior and senior national teams - not just the men's, but also the women's team. Through this comprehensive commitment, Credit Suisse plays a key role in creating excellent conditions for successes such as the U17 World Cup title in 2009. Promoting young Swiss footballers is a particular concern of the bank.

For the European Championship in France, Havas Worldwide Zurich is having current soccer stars look back on its long-standing success story. The centerpiece is an emotional TV spot: In the run-up to another big game, stars Lichtsteiner, Rodriguez and Embolo recall their beginnings while showing their determination to write the next chapter. The advertising campaign is complemented by banners, print subjects, and an extensive presence in numerous Credit Suisse offices across the country. The campaign will be on air from mid-May until July.

Responsible at Credit Suisse: Sandra Caviezel, Michael Rütti (Sponsoring), Anja Herrmann, Claudia Kuhn (Advertising). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Folker Wrage (Chief Creative Officer), Hanning Beland, Daniel Kobi (Art Direction), Martina Miani (Graphics), Mathias Bart (Text), Rolf Hunziker, Diego Cortés, Marianne Sauter (Consulting), Constantine Wrage (FFF), Pumpkin Film (Film Production), Andrew Becker (Director), Danny Hiele (D.O.P.), Roland Tännler, Tina Aich (Photo), Süsstrunk & Jericke (Image Editing).