Havas Worldwide Genève makes the city of Geneva friendlier for plasterers and painters
To celebrate its 125th anniversary, Gypserie Peinture Genève, the association of plasterers and painters in Geneva, has commissioned Havas Worldwide Genève with a communication campaign.
The campaign aims to show how the members of Gypserie Peinture Genève are working to make the city of Geneva a friendlier place. Among other things, a bus circulating in Geneva for several months was designed in the association's colors.
The GPG is also launching a competition in which two lucky participants can win a total color makeover of their home. The makeover includes professional advice and work carried out by apprentices, who are supervised by experts from the association. The progress of the work can be followed via the Website of the association and on their Facebook page.
The campaign runs throughout the year and is intended to appeal to the general public as well as to convince B to B customers of the members' expertise.
Responsible at Havas Worldwide Genève: Gabriel Mauron (Creative Director), Pierre-Olivier Gardello, Simeon Brandner (Art Directors), Thibaud Genevois (Copywriter), Pauline Charuel (Account Manager). Print: Gobet Rutschi.
