Havas Worldwide for Swiss month: Ad on refugee wave
Havas Worldwide Zurich makes reference to the current wave of refugees with a new motif for the magazine Schweizer Monat.
The award-winning campaign for Swiss Month takes up not only socially relevant, but also explosive, political issues: Mass immigration to Europe still holds the entire continent in suspense and, not least, exerted a major influence on the elections in Switzerland. With the enigmatic subject "asylum such endeavor," the magazine wants to show that it approaches the topics in a differentiated manner, reflects on them and shows them in new contexts.
Responsible at Swiss Month: René Scheu (Publisher and Editor-in-Chief). Responsible at Havas Worldwide: Frank Bodin (overall responsibility), Folker Wrage (Chief Creative Officer), Michael Kathe (Creative Director), Beat Gloor (text, author of Staats-ex-amen), Annemarie Pappas (graphics), Claudia Sigg, Martina Huber (consulting).
