Havas: TV commercial for Swiss month

In the animated stop-motion film, two initially unrelated words become a single term with a completely new meaning. This is a metaphor for the thought processes that the author magazine wants to trigger in its readers: recognizing connections and thus gaining new insights. Because in this way - and this is also the moral of the film - you have invested your reading time profitably.

The spot can be seen on S1 TV from November 7.

Responsible at Schweizer Monat: René Scheu, Urs Arnold. Directed by: Adrian Wisard. Responsible at Shining Pictures: Caroline Braun, Bettina Tschus, Stefan Bircher. Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Michael Kathe (creative director), Andrea Huber (art direction), Anne-Marie Papas (junior art direction), Beat Gloor, Oliver Kessler, Yannick Schaller (text), Nuria Büchi (consulting).