Havas: Part two of the Love Life campaign
The campaign by Havas Worldwide Zurich attracted attention in the fall of 2012 and called for people to inform their partner about STIs. Now the second wave is starting.
The continuation of the campaign with new poster and banner subjects, another TV spot and a competition is intended to ensure that the topic of STIs is brought even further out of the taboo zone, according to a statement. With examples that show how diverse and relaxed partner information can be.
In the TV spot, a gay couple communicates via Morse code. On the online banners, people are asked to participate in a Raffle participate. Under the motto "How would you say it?" people are encouraged to submit their own original examples. After just a few days, over 300 inspiring sayings were submitted. The winning slogan will be implemented as a streetcar poster. The new measures have been running throughout Switzerland since April 1, 2013.
Responsible at the Federal Office of Public Health: Adrian Kammer (Campaign Manager), Norina Schwendener (Project Manager Campaign), Roger Staub (Program Manager National HIV/AIDS Program at the FOPH). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Peter Schaefer (strategy), Caroline Ronzani, Amanda Portmann, Maria Ebnoether (consulting), Axel Eckstein (creative direction), Florian Birkner (text/concept), Andrea Huber (art direction), Laurie Morard (graphics), Anne-Marie Pappas (illustration), Cara-Anne Specker (art buying), Michael Wegmüller (web project management). Responsible at Condor Films: Dominik Stibal (Executive Producer), Alessandra Angiuli (Producer), Robert Nylund (Director), Kaspar Tuxen Andersen (Cinematographer), Johan Wik (Editor). Responsible at Jingle Jungle: Gregor Rosenberger (scoring/sound design), Federico Bettini (music composition).
