Havas Media wins pitch for Weleda
Havas Media has won the pitch for the media account of Weleda, a global manufacturer of certified organic and natural cosmetics and anthroposophic medicines. The pitch covered Switzerland, Germany, and Austria.
In 2021, Weleda celebrated its 100th anniversary and invited to pitch for the media budget for Switzerland, Germany and Austria. Weleda started the pitch in June last year and was supported by the consultancy Brain from Munich. In a multi-stage process, Havas Media came out on top. Weleda's gross spendings in recent years for the DACH markets have been around EUR 25 million, with Germany the main focus at just under EUR 20 million.
Julia Weiss, Media Manager for DACH at Weleda: "Havas Media convinced us in the pitch with a consistent strategy, smart ideas and team spirit. Well-founded analyses and stringent recommendations derived from them - we liked that very much. In addition, the country teams demonstrated a high level of strategic competence in both the natural cosmetics and pharmaceuticals sectors. We would like to thank all pitch participants for their commitment and professionalism and look forward to continuing our growth together with Havas and inspiring people for our philosophy and products.
Nathalie Diethelm, CEO of Havas Villages Switzerland, comments on the account win as follows: "We are extremely pleased to be able to accompany and support Weleda in Switzerland in the future. The market for organic and natural cosmetics has been developing very dynamically for several years. For media work, this means that new strategies are needed to attract future Weleda customers. We are proud that the DACH team of Havas could convince Weleda strategically and humanly."
