Havas launches Havas Play in Switzerland
Havas is expanding its offerings in Switzerland with the launch of Havas Play. The new unit is designed to help brands achieve sustainable growth through cultural engagement. Yann Baffalio leads the team and brings his experience as Head of Havas Sports to this expanded role.
Havas launches Havas Play in Switzerland and supports brands to grow sustainably through cultural anchoring. Havas Play creates cultural relevance for brands that strengthens their long-term relationship with the public and promotes a lively and interactive dialog with their communities. The agency connects platforms, partners, content, media and experiences around people's passions.
Yann Baffalio leads Havas Play Switzerland
Yann Baffalio leads the Havas Play team in Switzerland. The launch adds another important market to the global network, which comprises over 700 experts in more than 25 countries worldwide. Switzerland has a long tradition as the home of numerous international sports organizations. As the headquarters of many major brands that invest over 1 billion US dollars annually in global sponsorship activities, it is an important location for global sports and entertainment marketing.
Havas Play Switzerland offers its clients access to the most important Swiss cultural events and at the same time has the capacity to support its clients worldwide through direct access to the global network.
Converged strategy combines media, creativity and technology
Jonas Eliassen, CEO of Havas Suisse, explains: "We are very excited about the launch of Havas Play in Switzerland. Yann Baffalio will now bring his experience as Head of Havas Sports to his expanded role as Head of Havas Play. With the global reach of the Havas Play network and our converged strategy, we are able to seamlessly connect media, creative, production and technology to help brands engage fans through their passion."
Yann Baffalio adds: "We have already created many unforgettable moments for fans with Havas Sports and will use this experience to carry out targeted growth hacking for brands in communities. I look forward to establishing Havas Play in the market to help leading Swiss companies strengthen their cultural relevance. This targeted further development of our offering, which combines all of Havas' strengths, has great potential to help shape the future of cultural marketing in Switzerland."
Expertise in cultural navigation and branded content
Havas Play is an agency of specialists with expertise in Cultural Navigation, Branded Content, Live & Experiential IP, Social & Influence and Partnerships & Sponsorships. The agency diagnoses cultural relevance, designs an ecosystem of expression, activates it across platforms and measures the impact precisely.
Havas Play Switzerland brings together the existing talent in the region and leverages the global experience of the Havas Play network with renowned clients such as LVMH, Harman, Adidas, Puma, BKT, Domino's Pizza, Unilever, Red Bull, UEFA, America's Cup and World Rowing.
