Havas: For a stronger backbone of Sepp Blatter
Mattresses from Riposa offer sleeping comfort and strengthen the back thanks to their special construction. A brand promise that Havas Worldwide staged with an ambient campaign in connection with the current Fifa scandal.
Just in time for the election congress in the Hallenstadion, the agency pulled out all the stops to present Fifa President Sepp Blatter with a mattress from the traditional Glarus company. The gift was accompanied by a personal greeting that referred to the strengthening of the backbone.
Responsible at Riposa: Walter Schnellmann (Management). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Folker Wrage (Chief Creative Officer), Michael Kathe (Creative Director), Denis Schwarz (Art Direction), Mathias Bart (Text), Diego Cortés (Consulting). Photograhy: Joseph Khakshouri. Documentation: Filmmaking.ch
